I recently had a client approach my company looking to have a three-dimensional logo created. They are a private investigation company our of Nevada and they wanted to incorporate the Sub Rosa rose and compass into their logo. However, the trick is they wanted not a traditional two-dimensional logo, rather, they wanted it to look like the real thing. So, what was I to do? Utilizing Adobe Photoshop and creative imagination (alongside several revisions) I was able to bust out that very logo.
This original logo was created several years ago and, since then, we have redesigned to create a more contemporary, sleek, two-dimensional version that would print better on marketing collateral. That is one thing about going all-in on a three-dimensional logo; it doesn’t always print well. This has to do with the many shades and gradients found in the hues. Depending on the print house, these may not translate well on marketing collateral… especially if the paper used has no gloss to it. The gloss helps the ink “pop”.
It was a super fun project to work on and while in the middle of it, I thought I would quickly share how I accomplished the goal. Enjoy!
You can find these fine folks and learn more about them at their website.