Insights in the Industry
Here you will find all sorts of interesting tidbits regarding instructional design, eLearning develoment, graphic design, and website design. News on the latest insights from the instructional design industry, website design best practices, advanced knowledge of graphic design principles, and more can be found in these blog articles. Click on an article below to view that specific entry and to view more entries on that subject.
The Psychology of Color: How To Make Designs That Connect
Have you ever noticed how a fast-food logo often uses red and yellow, while a bank’s branding is almost always blue? That’s no accident. It’s the psychology of color at work—a powerful tool in graphic and web design that shapes how people feel, behave, and connect...
The Power of Collaboration in Instructional Design
If you’ve ever worked on an instructional design project, you know it’s not a solo sport. Sure, an instructional designer can storyboard lessons, build assessments, and polish up a sleek eLearning module—but the real magic happens when collaboration is at the center...
Backward Design in Action: Creating Courses That Actually Works!
Have you ever built a course, only to realize halfway through that the lessons don’t quite match the goals—or worse, learners aren’t walking away with the skills you hoped? That’s where backward design comes in. Backward design flips the script on traditional course...
Clovis Website Design: How to Build a Site That Gets Results
If you run a business in Clovis, your website is often the first impression customers have of you. But here’s the thing: not all websites are created equal. A site that simply looks nice isn’t enough—you need one that actually drives results. From bringing in new...
How to Build a Visual Identity That Stands Out
Your brand isn’t just a logo or a color palette—it’s the visual story you tell every time someone encounters your business. A strong visual identity helps you build trust, recognition, and loyalty. A weak one? It gets lost in the noise. Whether you’re a startup,...
ADDIE vs. SAM: Which Instructional Design Model Should You Use?
If you’ve spent any time in instructional design, you’ve probably heard of ADDIE and SAM. These two models often come up when planning training or eLearning projects, but they work in very different ways. So, which one is better for your project? Let’s break it down....
What Is Instructional Design? A Beginner’s Guide
If you’ve ever sat through a training that felt confusing, boring, or like a complete waste of time—you’ve experienced what happens when instructional design isn’t part of the process. On the other hand, when learning feels clear, engaging, and useful, there’s a good...
The Secret Sauce of Great Logo Design
When you think of iconic logos—the swoosh of Nike, the golden arches of McDonald's, or Apple’s bitten fruit—they seem deceptively simple. But behind that simplicity lies a blend of strategic thinking, timeless principles, and intentional design choices that make them...
How Great Packaging Design Creates Lasting Brand Loyalty
Walk into any store — or scroll through any online shop — and you’ll see a sea of products begging for attention. Colors shouting at you. Fonts dancing across labels. Shapes trying to outdo each other. In that chaotic moment, packaging design has one job: make a...
Get Started on Your Project NOW!
Contact California Dingo Media for a FREE consultation today! You’ll usually recieve a response within one business day.
David Schlotterback | 559.419.0610 | mail@californiadingo.com