Cypress Software a Creative Direction Case Study

Quite a while back California Dingo Media was approached by pharmaceutical software company Cypress Software to provide creative direction on their marketing materials by defining their unique business model using custom imagery and crafted design. It started initially with just a request for some adverts and business cards, but quickly the marketing needs of Cypress Software began to grow and they called on California Dingo Media to fill the gap frequently.

Cypress Software is now a regular client that periodically calls up my office with new ideas and marketing approaches in which California Dingo Media gladly provides creative direction and design. I thought it was time to sit down with co-owner and implementation director, Ron Collins, to share his experience working with California Dingo Media and ask him why Cypress Software continues to use me for their creative direction and design needs.

Many businesses can’t afford to hire a creative director and put them on staff. With California Dingo Media there is no need to. I am an independent creative director that gets you the results your company needs while visually defining your brand identity and awareness. I do this all without costing you payroll and benefits.

Cypress Software was a rather new startup company when they approached me to provide a limited amount of creative direction. This collaboration has been paying off for their company and they see the value in approaching California Dingo Media when a creative need arises. Perhaps California Dingo Media could help provide creative direction for your company or organization?

Give a call today.

David (Cali Dingo)

 

Say Hello to the Cali Dingo Rebrand

California Dingo Logo rebrand

Hello World!

It has been quite a a few months since Cali Dingo has provided any content on this here blog. In fact, it appears it’s been since October of last year. Other than just generally keeping busy with client work, there has been another reason to account for the MIA. California Dingo Media has been hard at work with a business structure rebrand and creating marketing materials to boot. It was through much introspection and bottles of wine that we (the royal we, that is) decided Cali Dingo needed to shift focus, revamp and rebrand.

This led Cali Dingo to reach out for some much needed assistance from Butler Branding here in Fresno who provided the jumping-off point in rethinking the Cali Dingo brand and marketing efforts. If any of you are looking for assistance in your marketing, seek out Sean Tambagahan. He’s good people.

As I have mentioned earlier, it really started with shifting focus on what California Dingo really is: an independent creative director. What is this, you ask? You can read all about it here! Cali Dingo’s goal goes beyond just providing creative services such as web design, graphic design, video, etc. It’s to provide creative problem-solving that communicates complex ideas to your target audience by crafting simplified, engaging design and video.

 

Simply put, I use customized visuals and design to help connect the dots from your big idea, brand or message to the people you want to communicate to.

 

Just to eliminate any further confusion, click here to check out this case study where I recently assisted Nebraska Department of Education in creating modules for Nebraska school districts that focused on English Learner instruction and inclusion. Don’t want to click the link? No worries. I’ll just provide their response to my work below.

 

Nebraska Department of Education Logo

David was very responsive to changes that we wanted to incorporate into our work and was always happy to work with us to improve our product.”

Brook David, Title III/ELL Assessment, NEBRASKA DEPARTMENT OF EDUCATION

 

I think that’s a happy customer. In fact, I’m contracted to work on further modules throughout this year.

I would like to invite you to look around my site and feel free to share with anyone who may need my services or consultation. I look forward to sharing my exploits and happenings right here on ye old blog and of course please follow me on social media.

Until next time…

Cali Dingo (David)