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Beautiful Golden Spiral, Oh How I Adore Thee.

I’ve always struggled with the Golden Spiral in graphic design. I always felt I never really understood it, but yet, I knew it was a powerful beast. I worked and worked on understanding it, getting lectured by my instructor over and over on using it more and then one day… it clicked. I got it. […]

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Cypress Software a Creative Direction Case Study

Quite a while back California Dingo Media was approached by pharmaceutical software company Cypress Software to provide creative direction on their marketing materials by defining their unique business model using custom imagery and crafted design. It started initially with just a request for some adverts and business cards, but quickly the marketing needs of Cypress […]

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Say Hello to the Cali Dingo Rebrand

Hello World! It has been quite a a few months since Cali Dingo has provided any content on this here blog. In fact, it appears it’s been since October of last year. Other than just generally keeping busy with client work, there has been another reason to account for the MIA. California Dingo Media has […]

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Why Pros Hang The Microphone Upside Down When Recording

Why Do Pros Hang The Microphone Upside Down When Recording? I came across an excellent article this morning over at Bobby Owsinski’s Blog discussing why professionals have always put their microphones upside down while recording a vocal part. This technique has always baffled me and I was always curious what the benefits were. My only […]

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